Crisis Generates Opportunity: Crappertunity is now Trademarked

On April 10, 2017
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Crappertunity passed its 30 day mark and now has been granted for trademark. Here's what that means for you!

Crappertunity passed its 30 day mark and now has been granted for trademark. Here’s what that means for you!

Crapper-what? Crappertunity!

The disruptive phrase CrappertunityTM came out of Diane Dye Hansen’s mouth when her work with a software company ended. “It was my biggest project. One I thought would lead to owning stock in a hot tech start up. And, in an instant, it was gone. This sent Hansen into a tail spin. In a flurry of activity surrounding the steep income change, she paused. Yes, this was a terrible situation, crappy one might say. But maybe, just maybe, it was an opportunity as well. Within days of the word “Crappertunity” escaping Hansen’s lips, she had registered crappertunity.com and started the trademarking process. “It was like a lightening bolt,” said Hansen. “I knew in my heart of hearts that there was something that happened in moments of crisis where companies used the crisis to be successful. Or, conversely, they spiraled down into failure.” This drove Hansen to speak to her professors at the University of Southern California, Annenberg School of Communication and Journalism, who encouraged her to explore her theory and develop it during her practicum. “There is a moment where it can go either way. A company can fail or it can become greater than it was before the crisis,” she emphasizes. A cursory look at history shows there may be something to Hansen’s theory. Research will tell.

Her official description of the project follows.

Crappertunity is the term which defines a generative micro-moment which takes place when a business faces crisis or failure. As a result of certain actions taken by leadership at the time of the crisis or failure, opportunity is produced from the negative situation. What is at stake here is groundbreaking for businesses experiencing times of struggle. When in crisis or during a troublesome transition, a business owner or leader can look to Crappertunity for researched best practices on how to uncover the opportunity in the crisis. The business gains. The community gains. Workers keep their jobs. As a side effect, individuals will be inspired about their lives – knowing that the steps presented are actions which have pulled businesses from the brink of failure.

The development of the theory is taking place now. However, if you want to see it developed as it comes together, this will be one of the first theories developed in the public eye. Crappertunity interviews will be broadcast on YouTube and recorded on Skype. The web site will launch and will take shape as the theory does, opening the door to your business stories about crisis transforming into success.

If you would like to sign up to receive information about the theory, you can join the list here. 

About Diane Dye Hansen

Diane Dye Hansen is the Chief Inspiration Officer of What Works Coaching, an individual and organizational coaching and consulting firm based in Carson City. She has 20 years of experience working with top corporations, growing businesses, motivated entrepreneurs, and individuals hungry for a fresh start. Diane holds a Bachelor’s in Business Administration and Marketing from Cal State San Bernardino. She is also a candidate for a Master’s degree in Communication Management from the University of Southern California and will graduate in December 2017.

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